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Gisele

Model

Originally, Gisele wanted to be a professional volleyball player and considered playing for the Brazilian team, Sogipa. While in school, Bündchen was so thin that her friends used to call her "Olívia Palito" (Portuguese for Olive Oyl, Popeye's skinny girlfriend), and "Saracura" (a type of Brazilian shorebird). An oft-told story of Bündchen's "discovery" is that she was scouted by a modeling agent at age fourteen while eating a Big Mac at a local McDonald's.
Gisele's debut on the cover the July 1999 edition of Vogue magazine, and the accompanying editorial entitled, "The Return of the Curve" is widely viewed as marking the end of the fashion's "heroin chic" era. She graced the cover again in November and December on her way to winning the VH1/Vogue Model of the Year for 1999, and a January 2000 cover shot gave her the rare honor of three consecutive Vogue covers in a row.[8] In 2000 she was the fourth model in history to grace the cover of Rolling Stone, when she was named "the most beautiful girl in the world".[9]
Since her debut, she has been the face of a variety of advertising campaigns including several seasons of Christian Dior, Balenciaga, Dolce & Gabbana, Missoni, Versace, Céline, Givenchy, Bvlgari, Lanvin, Guerlain, Valentino, Ralph Lauren, Earl Jean, Zara, Chloé, Michael Kors, Louis Vuitton, and Victoria's Secret. Bündchen is also the face of several Brazilian brands like Vivo, Brazil's leading mobile company, Multiplan, Colcci and Credicard. After C&A Brazil hired her and started their television commercials, sales increased by 30%.[10]
In May 2006, Bündchen signed another multi-million dollar deal, this time with American giant Apple Computer. She starred in an advertising campaign to promote the new Macintosh line through the Get a Mac advertisements. She has her own line of sandals with shoes company Grendene, called Ipanema Gisele Bündchen. Forbes puts her on 53rd of their list of the most powerful celebrities of 2007 due to the success of her popular shoe line, Ipanema. Custom Ipanema flip-flops sell for as much as $230 a pair.[2][11] She is also the owner of a hotel in the south of Brazil, the Palladium Executive.[12]

submitted by chrisdfld
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