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Seth Godin
Seth Godin is an amazing writer. His main topic is marketing/business books, but a few of his books are unrelated such as the Worlds of Power series of video game novelizations. He also founded the website Squidoo. He is a great author and many of his books are straight to the point, without much useless info in the middle, and they are always a great read! Several of his books include...
# The Big Red Fez
# eMarketing
# Permission Marketing
# Survival is not Enough
And many more! I highly recommend you check his books out and also visit Squidoo! http://www.squidoo.com/ So go there now I am sure you wont be disappointed!
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Krekko
Two of my favorite books from Seth are 'Purple Cow' (http://www.sethgodin.com/purple/) and, most recently, 'The Dip' (http://sethgodin.typepad.com/the_dip/). I am constantly intrigued by his insight into not only marketing, but also applying your passion to what you are doing.